In this Knowledge Article, You will learn How to View, Opens, Clicks, and Bounces for your Email Campaigns.
- Go to "Campaigns > View Campaigns"
2. Select the "magnify glass" (view) next to the Email Campaign that you sent to the contacts from the list
3. In the lower section, you will see the default selection "Opens" in the table view, you can also see other email associated stats by choosing the option from the dropdown. See screenshot:
List of options in the dropdown:
Important Things to Know:
Clicks are accurate in the sense that the only way we register a click is if the recipient visits the URL linked to in the email.
Opens are never fully accurate because they are tracked by embedding an image in the email that is displayed when the recipient views the email. However, many email programs allow the user to turn off the automatic display of images, and therefore we often see emails showing that they were not opened but, were clicked.
Opens acts as a gauge of the success of the Subject Line.
Clicks act as a gauge for Interest.